LEGO® SERIOUS PLAY® ( LSP) is a facilitation methodology created by the LEGO® Group.
All facilitated LEGO® SERIOUS PLAY® workshops are group processes and designed around a relatively limited number of powerful core concepts. At its core, it is about solving complex issues by building models using LEGO bricks. The metaphors in the models serve as the basis for group discussion, knowledge sharing and problem solving and help foster creative thinking and finding unique solutions.
The method is grounded in action research and evidence drawn from a range of existing science disciplines e.g. Constructivism, Neuroscience, Flow, Play and Imagination.
Depending on the topic and duration of the LSP workshop, participants explore different areas and challenges to which they seek solutions through:
• Creating individual models and stories
• Creating shared patterns and stories
• Creating a common environment model
• Building relationships
• Building a system
• Replay the occurrence of the challenge and the solutions
• Deriving basic guiding principles
Each LSP workshop requires a trained and certified LSP facilitator.
The LEGO® SERIOUS PLAY® (LSP) method is adaptable to businesses, organizations, and teams of all kinds. Each LSP workshop is meticulously crafted to address the individual needs of the client, tailoring topics and goals to ensure participants achieve impactful results.
I provide two distinct formats for LEGO® SERIOUS PLAY® (LSP) sessions:
• In-house workshops – tailored for companies, addressing specific client needs and topics.
• Open format workshops – designed to enhance personal and professional development, covering areas such as career advancement and personal branding.
Both formats are available in Bulgaria and Romania, with potential to be delivered in other countries as well, offering versatile options to suit diverse organizational and individual requirements.
• Business transformation implementation
• Company culture and values development and implementation
• Define a business strategy, vision, mission, priorities
• Design and implement a DEI&B Strategy and culture across the organization
• Develop creativity and innovation across the organization
• Introduce growth mindset and learning mindset
• Boost collaboration, cohesion and enhance communication across the
organization
• Development of the next Gen leaders
• Development and retention of talents
• Management of project or program
• Optimize the strategy of a service or product (marketing, product, communication ...)
• Develop a new business model
"Participating to the LEGO® SERIOUS PLAY® workshop, under Daniela's guidance, made it very clear for me that I was a builder, that I have everything I need in reach and simply need to act on it. Suddenly, there were no more excuses left and the only way was up. Thank you, Daniela, for creating such an open environment in which I felt safe to explore and I had the courage to find the answers about myself!”
“Yesterday I attended the workshop "Build your career", facilitated by the amazing Daniela Mihaleva 💯 Thank you very much for this valuable experience! Together with the powerful women in Cluj, we had a day to build and play, this time not for our kids, but for us, by us. I realized with more clarity where I am and what are the next steps to take, using LEGO® bricks to tell my story. I could create more in 4 hours than I did in 6 months by overthinking it. This was the most joyful workshop I ever attended, the power of LEGO® in our hands is something truly special ♥️”
“What an incredible and invigorating experience with LEGO® SERIOUS PLAY® and Daniela Mihaleva at the Remix Lead Academy. A truly effective way to foster collective creativity to break habitual thinking and navigate through complex business and organizational challenges. The surprising and quite fun problem-solving techniques facilitated in the most uplifting manner by Dani are making this workshop one of the most empowering team experiences. Thank you, Dani!”
“As my business partner and I both felt we needed an unbiased third party opinion for our small and close-knit team, we decided to entrust this to Danny. The purpose of the training was to find out if we still profess the same values and vision for the company, if we have one direction and how not to deviate from the originally set goals. The Lego Serious Play method, thanks to its intuitive and childlike way of playing and discovering unsuspected possibilities for yourself and your team, is a great way of learning for me. Of course, Danny's guidance is invaluable and without it we would hardly have reached the results we got at the end of the training.”
“Thank you, Daniela Mihaleva for the great experience delivered at last week’s LEGO® SERIOUS PLAY® Workshop! I never imagined that LEGO bricks and a good coach can be such an amazing combination, that guide you to creative solutions for career challenges. I highly recommend the workshop to everyone looking for inspiration and a new perspective.”
“I was lucky having the opportunity to take part in one super inspiring event LEGO® SERIOUS PLAY® held by Daniela Mihaleva and Helical Dynamix company. Lego serious play is game that helps you build better and make quicker decisions. It is amazing how creative every resolution of problems can be disPLAYed when you start thinking with your hands. Not only was a way more simple connection between our team developed but we also really enjoyed the result! I definitely recommend it as it builds a shared understanding and opens your imagination. I am attaching few moments now but you’d better go grab the chance to play at its best 🧩”
“Dani (Daniela Mihaleva) is our Lead coach & mentor on our Exec Team’s transformation journey after our company, Remix, has been acquired by thredUP, a NASDAQ listed company. Dani is impactful. Working with her is at times intense, yet progressing through walls. The 1:1 sessions go into multi-layers touch points till finding the desired outcome. It’s also fun and serious at the same time. In our last group session, we participated in a LEGO® SERIOUS PLAY®, it sounds controversial for the business at first. Do not deceive yourself by thinking it is anything less than intense, productive and impactful. Fast paced, no BS tasks around the team’s personalities and “elephants in the room” scenarios where you can be either politically correct or making progress using “Plays”. The key takeaway for me was detaching personal emotions from the “Play” at hand. Thank you, Dani!”
“Today I read through some LEGO® SERIOUS PLAY® materials and I would like to share my experience with it. I’ve been part of LEGO® SERIOUS PLAY® workshop, facilitated by Daniela Mihaleva and organized by Helical Dynamix. Purpose of the workshop for me was to understand better my team structure, roles and responsibilities and specifically my positioning in it. It was insightful and eye -opening experience to see the perspective using LEGO® SERIOUS PLAY® approach. Thanks to Dani and this exercise, I manage to understand better where I need to put my efforts in the team and what’s needs to change. I strongly recommend to go and try it for yourself being part of different teams and structures- amazing mix of play, learn and put into practice!”
“Being a toddler’s mom, I played a lot with LEGO® recently to connect with my son. Today was the first day I have played with LEGO® differently: for my own fun and with the purpose to have a clearer picture of the career I would like to pursue in the future and what are the bricks I need in order to advance in this new journey. Thank you, Daniela Mihaleva, for the invitation and for sharing all your wisdom. I also gain new perspectives from all the participants who shared their challenges in their career and how their overcome them to be on the road they desired to be or how they plan to change the journey. I am #grateful serious #legoseriousplay #future #thankyou I recommend the experience to anyone looking for growth opportunities. Explore & learn & grow every day!”
“I would like to share my experience with the LEGO® SERIOUS PLAY®. What was most interesting to me, apart from the impressive models that emerged, is that we were able to make the same conclusions throughout the individual perspectives of every each of us. It showed us how different we are, and yet the same. All this was easily achieved with our "works of art" - the models. Through the different and interactive process of the Workshop LEGO® SERIOUS PLAY®, I was able to get to know my colleagues better and especially what is important to them when communicating with others. For some it was trust, transparency, for others structured and detailed information. We got clear understanding of the challenges many of the colleagues we're facing and saw how much we have in common. Thanks to my experience with LEGO® SERIOUS PLAY® and all the knowledge I left the workshop with helps me lead a more successful communication in the company. I understand better and take consideration of what is important to the person across the table or next to me. Thank you, Daniela Mihaleva, for this experience. I am looking forward for our next LEGO® SERIOUS PLAY® session.”
“Daniela Mihaleva recently approached me to ask whether I would like to share my experience for a LEGO® SERIOUS PLAY® session I attended some time ago. I didn’t need time to think over it and replied a straight “YES” since it was a pleasure and privilege for me to participate. The event was organized by Helical Dynamix and I could only imagine how challenging was for Dani, as it was part of a 100% remote training during Covid time. Frankly speaking, I didn’t know what to expect when I received my Lego kit at home, but as a great Lego fan, I knew it would worth it. Even in virtual environment, Dani managed to grab our attention, navigate us thru the process and, eventually, boost our imagination and problem-solving thinking. Lego serious play might look like a game, but it is so much more – it enables the dialogue and makes complexity as simple as child’s play. I cannot recommend enough the methodology, the entertainment, and the learning experience, so if you get a chance – go, play and see for yourself! Thank you, Daniela Mihaleva, for introducing us LEGO® SERIOUS PLAY®,, it was definitely serious fun and serious knowledge!”
“Prior the workshop we aimed to have a clear answer to the following questions : Where is our company today ? Which our priorities are? What drives us as a company? Our focus was to understand if we are aligned as a team, which are our motivational triggers at individual and as well at company level and last but not least how we could develop our future strategy for business growth and success. The LEGO® SERIOUS PLAY® method helped us to have all the questions successfully answered and even more… It was very easy, very natural, playful way to achieve our goals. This method is very good due to its easy way of usage and visualization aspect. As well Dani’s advanced facilitating skills helped us to achieve the final outcome. For me, this is one of the best tools I have been used in reaching team work and collaboration. “
"Definitely this format was inspiring, provocative and memorable. As an employee who joined the company relatively recently, I had the opportunity to get to know in depth the attitudes of other colleagues about the nature of our work, about where they define themselves and how important they feel in their role. Of course, to provoke myself to think about topics that have simply passed into my daily life without paying attention to them. I would definitely recommend the LEGO® SERIOUS PLAY® method to companies that want to add value to their employees.”
"I very much appreciated the hands-on approach and found the activities involving LEGO bricks to be highly engaging. Building models helped me visualize concepts and facilitated creative thinking. It was also a unique way to explore complex concepts that stimulated innovative thinking. The facilitator did an excellent job of guiding the session and created a supportive environment for participation. Daniela's clear instructions and encouraging demeanor contributed to the overall positive experience. The session fostered a collaborative atmosphere where I felt comfortable sharing ideas and working together to solve challenges. I enjoyed the opportunity to collaborate with the participants in a creative and non-conventional way. It was inspiring to hear diverse perspectives and engage in meaningful discussions that lead to valuable takeaways for personal and professional growth. Overall, I want to express my sincere appreciation for the enriching experience provided by the LSP training session. The positive atmosphere, engaging activities, and effective facilitation made it a truly memorable learning opportunity. I look forward to applying the insights gained from this session in my day to day activities. Thank you to the facilitator and organizers for an exceptional session!"
"I am very glad that I got to participate in the LEGO® SERIOUS PLAY® session led by Dani. It was both fun and thought-provoking and I especially enjoyed the visual representation of everyone’s ideas! The session was extremely beneficial to my team as it drove clarity and alignment among us. The process fosters creative thinking and problem solving which is also great for teams that need a new outlook on their collaborative environment."
“I had the opportunity to participate in the LEGO® SERIOUS PLAY® workshop for leaders with Daniela. I have to admit, I was a bit skeptical at first, but once we began, I immediately noticed how conversations that should have taken place long ago were finally brought to the table. Lego Serious Play is an excellent tool for breaking down communication barriers. I can confidently say that from that moment on, team collaboration transformed from something small into something truly strong. Daniela facilitated the session with great wisdom. She only intervened when necessary and ensured everyone had the chance to express their deepest, most hidden thoughts. Her sense of timing was impeccable! Not only was it an experience with tremendous added value, but it was also a lot of fun. I would definitely recommend it to any team struggling with collaboration."
"The Lego game/method was interesting for me, provoking thoughts and ideas on how to depict reality (or what I want it to be) and the relationships within the company by constructing different figures. It also encouraged us to speak more freely about 'sensitive' topics represented through constructions, which was fun and enjoyable."
"Thank you! For me, it was very useful and fun. I had the opportunity to meet colleagues I had never seen before. Speaking in front of people was a plus for me since I don't usually have to do it often. The creativity aspect was also great the method really makes you exercise your brain, which is a big positive. In short, a great initiative and amazing representation through Valeria and her colleagues!"
"The workshop with LEGO® SERIOUS PLAY® was a super positive and valuable experience I didn't even feel how three hours flew by! Each participant in our group had a different perspective, not only on what to create but also on how to do it. For me, this really showcased the immense diversity and freedom within Zentiva. Everything flowed smoothly and was a lot of fun. Thank you, Val you managed to make the group feel comfortable and be themselves! I hope this feedback is useful to you, I genuinely loved it!"
"I really liked the interaction with the bricks and the way you can transform your thoughts into something visual, as much as your imagination allows. This helps a lot in explaining your ideas and tasks."
"The workshop was fantastic and this is also the feedback I'm hearing from my colleagues. Everyone was really impressed by the methodology and the connections they managed to build with their colleagues. Thank you for your dedication!"
"The LEGO® Serious Play seminar was a truly unique and enriching experience. The trainer brought a perfect mix of professionalism and enthusiasm, creating a space where ideas flowed naturally. Daniela’s ability to guide discussions, spark creativity, and make everyone feel heard made the session both engaging and insightful. The small group setting turned it into a boutique experience - personal, interactive, and far more impactful than a large-scale workshop. The atmosphere was relaxed yet stimulating, allowing for meaningful conversations and deep reflection. It was the perfect balance of structure and creativity, making complex ideas tangible and easy to explore. Highly recommended for anyone looking to approach problem-solving, team building, or strategy in a fresh and innovative way."
"Daniela Mihaleva THANK YOU🙏🏻for being our coach, our guide and our trainer in the #LegoSeriousPlay adventure! It’s been fun, insightful and luxurious travel deep into ourselves, our dreams and our super powers! Beauty makes me happy and #velmarhouseofpearls couldn’t be a better environment for unlocking creativity and dreaming."
"The workshop organized by the company was highly engaging and creative, offering a truly unique experience. Using LEGO as a tool for team-building and problem-solving was both fun and effective, fostering a sense of collaboration among participants. The facilitators were professional and energetic, ensuring everyone was involved and motivated throughout the session. The activities sparked innovative thinking and encouraged us to approach challenges from new perspectives. Overall, it was a well-organized and inspiring event that left a lasting positive impression on our team."
"When I saw the invite for the training my first thought was - looks like fun, but how Lego play can be serious? Well, you have to see it in action. It provided an excellent platform to unlock creativity and tap into the childlike imagination we all have. This workshop helped us to express ourselves in unusual way and see the things from different perspective. It also made it easier to connect with my colleagues, as the process broke down barriers and encouraged collaboration. Overall, it was a fun, unique, and insightful experience that brought out new ideas and fostered a deeper connection among us."
"I was surprised to discover that despite my extensive experience in finance, I also have a wonderful creativity. It was also nice to spend time with colleagues outside of work and look at our relationships from a different angle, to see common traits, interests and goals 🙂 A person reveals himself and is real in such interesting workshops. A heartfelt thank you to Dani for skillfully facilitating the activity! It is worth it and makes you think about your life philosophy :)"
"I am extremely satisfied that I had participate in LEGO Serious Play workshop. I would like to appreciate Dani for her positive energy and harmony which she charged us. The LEGO play is different method to learn more about your colleges and yourself by building varied models and situations by LEGO bricks. Moreover I met and my colleagues from different departments in the company who I’ve never met before and learned more about themselves. In conclusion I can say that this is exciting, provocative and relaxing workshop which you can learn, play, and enjoy."
“Participating in a LEGO® SERIOUS PLAY® workshop hosted and delivered by Dani and Val was an absolute pleasure. Their tailored approach and personal attitude was second to none and contributed to having a fulfilling experience crafted to our specific needs. Dani and Val were professional but also showed a lovely sense of humor which inspired creativity in everyone in the room. They bring to life a modern and unique flair to traditional professional challenges where new ideas and bonds are forged within minutes.”
"Our team used LEGO® Serious Play® to lay the groundwork for our local strategy, and it was both fun and surprisingly effective. The hands-on approach sparked creativity, helped us to get to know each other better, and in doing so we got to align on key priorities. Despite my well-documented lack of fine motor skills (let's just say I adopted a minimalistic approach), found the process incredibly valuable. Our experience turned complex ideas into realistic solutions, making strategy development engaging and collaborative. Highly recommended—just maybe don’t judge my building skills!"
"Our Senior Management Team at Reward Gateway/Edenred in Bulgaria recently had a truly insightful and bonding experience during a LEGO Serious Play session led by Daniela Mihaleva from Helical Dynamix. The interactive LEGO construction method, combined with Daniela's expert facilitation, allowed us to connect on a deeper level, clarify our mission, and identify the unique contributions each of us can bring to the team. Daniela came well-prepared based on our preliminary discussions and skillfully guided the team dynamics from start to finish. Her approach encouraged everyone to share their thoughts openly as they described the models they created, fostering a collaborative and engaging environment. I would recommend the Helical Dynamix Lego Serious Play Workshop to any team looking to enhance collaboration and communication, as it not only fosters creativity but also strengthens relationships among team members in a fun and engaging way."