LEGO® SERIOUS PLAY® ( LSP) is a facilitation methodology created by the LEGO® Group.
All facilitated LEGO® SERIOUS PLAY® workshops are group processes and designed around a relatively limited number of powerful core concepts. At its core, it is about solving complex issues by building models using LEGO bricks. The metaphors in the models serve as the basis for group discussion, knowledge sharing and problem solving and help foster creative thinking and finding unique solutions.
The method is grounded in action research and evidence drawn from a range of existing science disciplines e.g. Constructivism, Neuroscience, Flow, Play and Imagination.
Depending on the topic and duration of the LSP workshop, participants explore different areas and challenges to which they seek solutions through:
• Creating individual models and stories
• Creating shared patterns and stories
• Creating a common environment model
• Building relationships
• Building a system
• Replay the occurrence of the challenge and the solutions
• Deriving basic guiding principles
Each LSP workshop requires a trained and certified LSP facilitator.
The LEGO® SERIOUS PLAY® (LSP) method is adaptable to businesses, organizations, and teams of all kinds. Each LSP workshop is meticulously crafted to address the individual needs of the client, tailoring topics and goals to ensure participants achieve impactful results.
I provide two distinct formats for LEGO® SERIOUS PLAY® (LSP) sessions:
• In-house workshops – tailored for companies, addressing specific client needs and topics.
• Open format workshops – designed to enhance personal and professional development, covering areas such as career advancement and personal branding.
Both formats are available in Bulgaria and Romania, with potential to be delivered in other countries as well, offering versatile options to suit diverse organizational and individual requirements.
• Business transformation implementation
• Company culture and values development and implementation
• Define a business strategy, vision, mission, priorities
• Design and implement a DEI&B Strategy and culture across the organization
• Develop creativity and innovation across the organization
• Introduce growth mindset and learning mindset
• Boost collaboration, cohesion and enhance communication across the
organization
• Development of the next Gen leaders
• Development and retention of talents
• Management of project or program
• Optimize the strategy of a service or product (marketing, product, communication ...)
• Develop a new business model
"Participating to the LEGO® SERIOUS PLAY® workshop, under Daniela's guidance, made it very clear for me that I was a builder, that I have everything I need in reach and simply need to act on it. Suddenly, there were no more excuses left and the only way was up. Thank you, Daniela, for creating such an open environment in which I felt safe to explore and I had the courage to find the answers about myself!”
“Yesterday I attended the workshop "Build your career", facilitated by the amazing Daniela Mihaleva 💯 Thank you very much for this valuable experience! Together with the powerful women in Cluj, we had a day to build and play, this time not for our kids, but for us, by us. I realized with more clarity where I am and what are the next steps to take, using LEGO® bricks to tell my story. I could create more in 4 hours than I did in 6 months by overthinking it. This was the most joyful workshop I ever attended, the power of LEGO® in our hands is something truly special ♥️”
“What an incredible and invigorating experience with LEGO® SERIOUS PLAY® and Daniela Mihaleva at the Remix Lead Academy. A truly effective way to foster collective creativity to break habitual thinking and navigate through complex business and organizational challenges. The surprising and quite fun problem-solving techniques facilitated in the most uplifting manner by Dani are making this workshop one of the most empowering team experiences. Thank you, Dani!”
“As my business partner and I both felt we needed an unbiased third party opinion for our small and close-knit team, we decided to entrust this to Danny. The purpose of the training was to find out if we still profess the same values and vision for the company, if we have one direction and how not to deviate from the originally set goals. The Lego Serious Play method, thanks to its intuitive and childlike way of playing and discovering unsuspected possibilities for yourself and your team, is a great way of learning for me. Of course, Danny's guidance is invaluable and without it we would hardly have reached the results we got at the end of the training.”
“Thank you, Daniela Mihaleva for the great experience delivered at last week’s LEGO® SERIOUS PLAY® Workshop! I never imagined that LEGO bricks and a good coach can be such an amazing combination, that guide you to creative solutions for career challenges. I highly recommend the workshop to everyone looking for inspiration and a new perspective.”
“I was lucky having the opportunity to take part in one super inspiring event LEGO® SERIOUS PLAY® held by Daniela Mihaleva and Helical Dynamix company. Lego serious play is game that helps you build better and make quicker decisions. It is amazing how creative every resolution of problems can be disPLAYed when you start thinking with your hands. Not only was a way more simple connection between our team developed but we also really enjoyed the result! I definitely recommend it as it builds a shared understanding and opens your imagination. I am attaching few moments now but you’d better go grab the chance to play at its best 🧩”
“Dani (Daniela Mihaleva) is our Lead coach & mentor on our Exec Team’s transformation journey after our company, Remix, has been acquired by thredUP, a NASDAQ listed company. Dani is impactful. Working with her is at times intense, yet progressing through walls. The 1:1 sessions go into multi-layers touch points till finding the desired outcome. It’s also fun and serious at the same time. In our last group session, we participated in a LEGO® SERIOUS PLAY®, it sounds controversial for the business at first. Do not deceive yourself by thinking it is anything less than intense, productive and impactful. Fast paced, no BS tasks around the team’s personalities and “elephants in the room” scenarios where you can be either politically correct or making progress using “Plays”. The key takeaway for me was detaching personal emotions from the “Play” at hand. Thank you, Dani!”
“Today I read through some LEGO® SERIOUS PLAY® materials and I would like to share my experience with it. I’ve been part of LEGO® SERIOUS PLAY® workshop, facilitated by Daniela Mihaleva and organized by Helical Dynamix. Purpose of the workshop for me was to understand better my team structure, roles and responsibilities and specifically my positioning in it. It was insightful and eye -opening experience to see the perspective using LEGO® SERIOUS PLAY® approach. Thanks to Dani and this exercise, I manage to understand better where I need to put my efforts in the team and what’s needs to change. I strongly recommend to go and try it for yourself being part of different teams and structures- amazing mix of play, learn and put into practice!”
“Being a toddler’s mom, I played a lot with LEGO® recently to connect with my son. Today was the first day I have played with LEGO® differently: for my own fun and with the purpose to have a clearer picture of the career I would like to pursue in the future and what are the bricks I need in order to advance in this new journey. Thank you, Daniela Mihaleva, for the invitation and for sharing all your wisdom. I also gain new perspectives from all the participants who shared their challenges in their career and how their overcome them to be on the road they desired to be or how they plan to change the journey. I am #grateful serious #legoseriousplay #future #thankyou I recommend the experience to anyone looking for growth opportunities. Explore & learn & grow every day!”
“I would like to share my experience with the LEGO® SERIOUS PLAY®. What was most interesting to me, apart from the impressive models that emerged, is that we were able to make the same conclusions throughout the individual perspectives of every each of us. It showed us how different we are, and yet the same. All this was easily achieved with our "works of art" - the models. Through the different and interactive process of the Workshop LEGO® SERIOUS PLAY®, I was able to get to know my colleagues better and especially what is important to them when communicating with others. For some it was trust, transparency, for others structured and detailed information. We got clear understanding of the challenges many of the colleagues we're facing and saw how much we have in common. Thanks to my experience with LEGO® SERIOUS PLAY® and all the knowledge I left the workshop with helps me lead a more successful communication in the company. I understand better and take consideration of what is important to the person across the table or next to me. Thank you, Daniela Mihaleva, for this experience. I am looking forward for our next LEGO® SERIOUS PLAY® session.”
“Daniela Mihaleva recently approached me to ask whether I would like to share my experience for a LEGO® SERIOUS PLAY® session I attended some time ago. I didn’t need time to think over it and replied a straight “YES” since it was a pleasure and privilege for me to participate. The event was organized by Helical Dynamix and I could only imagine how challenging was for Dani, as it was part of a 100% remote training during Covid time. Frankly speaking, I didn’t know what to expect when I received my Lego kit at home, but as a great Lego fan, I knew it would worth it. Even in virtual environment, Dani managed to grab our attention, navigate us thru the process and, eventually, boost our imagination and problem-solving thinking. Lego serious play might look like a game, but it is so much more – it enables the dialogue and makes complexity as simple as child’s play. I cannot recommend enough the methodology, the entertainment, and the learning experience, so if you get a chance – go, play and see for yourself! Thank you, Daniela Mihaleva, for introducing us LEGO® SERIOUS PLAY®,, it was definitely serious fun and serious knowledge!”
“Prior the workshop we aimed to have a clear answer to the following questions : Where is our company today ? Which our priorities are? What drives us as a company? Our focus was to understand if we are aligned as a team, which are our motivational triggers at individual and as well at company level and last but not least how we could develop our future strategy for business growth and success. The LEGO® SERIOUS PLAY® method helped us to have all the questions successfully answered and even more… It was very easy, very natural, playful way to achieve our goals. This method is very good due to its easy way of usage and visualization aspect. As well Dani’s advanced facilitating skills helped us to achieve the final outcome. For me, this is one of the best tools I have been used in reaching team work and collaboration. “
"Definitely this format was inspiring, provocative and memorable. As an employee who joined the company relatively recently, I had the opportunity to get to know in depth the attitudes of other colleagues about the nature of our work, about where they define themselves and how important they feel in their role. Of course, to provoke myself to think about topics that have simply passed into my daily life without paying attention to them. I would definitely recommend the LEGO® SERIOUS PLAY® method to companies that want to add value to their employees.”
"I very much appreciated the hands-on approach and found the activities involving LEGO bricks to be highly engaging. Building models helped me visualize concepts and facilitated creative thinking. It was also a unique way to explore complex concepts that stimulated innovative thinking. The facilitator did an excellent job of guiding the session and created a supportive environment for participation. Daniela's clear instructions and encouraging demeanor contributed to the overall positive experience. The session fostered a collaborative atmosphere where I felt comfortable sharing ideas and working together to solve challenges. I enjoyed the opportunity to collaborate with the participants in a creative and non-conventional way. It was inspiring to hear diverse perspectives and engage in meaningful discussions that lead to valuable takeaways for personal and professional growth. Overall, I want to express my sincere appreciation for the enriching experience provided by the LSP training session. The positive atmosphere, engaging activities, and effective facilitation made it a truly memorable learning opportunity. I look forward to applying the insights gained from this session in my day to day activities. Thank you to the facilitator and organizers for an exceptional session!"